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Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional

AP-215 real exams

Exam Code: AP-215

Exam Name: Marketing Cloud Intelligence Accredited Professional

Updated: Aug 24, 2026

Q & A: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Data Harmonization and Data Model- Parent-Child Data Streams
  • 1. Data Update Permissions
  • 2. Linking data streams
  • 3. Override Media Buy Hierarchies
- Data Classification
  • 1. Hierarchy management
  • 2. Attribute classification
- Dimensions and Measures
  • 1. Creating and managing measures (KPIs)
  • 2. Creating and managing dimensions
  • 3. Calculated measurements
Data Integration and Configuration- Data Mapping
  • 1. Data model configuration
  • 2. Mapping fields from source files
- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types
- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
- Platform Overview
  • 1. Key features and capabilities
  • 2. Marketing Cloud Intelligence (formerly Datorama) overview
Reports and Activation- Data Export
  • 1. Integration with external tools
  • 2. Exporting data and insights
- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
Data Visualization and Dashboards- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)


2. What is the relationship between "Media Buy Key" and "Creative Key?

A) One-to-many (one Media Buy ley has many Creative Key)
B) One-to-one
C) Many-to-many
D) Many-to-one (one Creative Key has many Media Buy Keys)


3. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) The EXTRACT function
B) The VLOOKUP function
C) Mapped dimensions
D) Mapped measurements
E) Calculated dimensions


4. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

A) Update Attributes
B) There is no difference, all permissions will have a similar effect given the scenario.
C) Update Attributes and Hierarchies
D) Inherit Attributes and Hierarchies


5. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) Each data stream type has Its own main entity
B) Each data stream type has its own set of measurements
C) All data stream types share at least one mutual measurement
D) Every data stream type includes the Medio Buy entity
E) All data stream types consist of at least one entity


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A
Question # 3
Answer: A,C,D
Question # 4
Answer: C
Question # 5
Answer: A,B,E

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