Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?

A) You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
B) You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.
C) You will need to create a new profile for the user to access their report only.
D) You can create a new user with the access type "view reports only" for your client.

2. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

A) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.

3. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create a campaign based on their products and use placements to target their audience.
B) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
C) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
D) Create one campaign for all of their products to maximize ad exposure.

4. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run Google Analytics
B) Add more keywords
C) Increase the cost-per-click bids
D) Run the website optimizer

5. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
B) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
D) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.

Solutions: