Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

A) Products purchased from a competitor.
B) Channel preference of customers.
C) Number of items per order.
D) Last purchase date

2. Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

A) List Detective
B) Restricted Values
C) Skipped Records
D) Invalid Email Address

3. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records which are active in All Subscribers
B) Select all records where Has OptedOutofEmail is FALSE
C) Select all records with an email address
D) Select all records which have opened an email in the past six months

4. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Einstein STO
B) Engagement Split
C) Wait Until Date
D) Join

5. A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A) Search for the individual user, select their name and click Edit Business Units.
B) Give permissions to users at top-level account to assign their own business units.
C) Re-import the users to update their assigned business units
D) Search for the individual user, select their name, and click Manage Business Units.

Solutions: