Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
B) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
C) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
D) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

2. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
B) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
C) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
D) You need 1 campaign with 8 ad sets and 1 ad for each.

3. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Frequency
B) Reach
C) CPM
D) CPC
E) Brand Lift

4. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
B) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
C) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
D) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

5. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Jobs manager
B) Page moderator
C) Page moderator
D) Page editor
E) Page admin

Solutions: