Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A) Two fields with ''Email Address data type
B) Failure to choose the send classification
C) Incorrect Sending Relationship

2. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?

A) Cancel send using email.
B) Unshare the email.
C) Update email approval status.

3. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Append
B) Add and Update
C) Overwrite

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Configure Field-Level Encryption inimport file.
B) Specify character encoding in import file.
C) Manage Files in File Transfer.

5. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Delete the subscriber from All Subscribers
B) Add the subscriber to the auto-suppression list.
C) Use the complaint exclusion list on future sends.

Solutions: