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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Use Cases and Industry Scenarios | - Business performance management and planning scenarios - Reporting, dashboards, and analytics use cases for midmarket clients |
| Licensing and Packaging Overview | - Bundling and sales packages for midmarket segment - Licensing models for IBM Business Analytics offerings |
| Competitive Positioning | - Key differentiators of IBM Business Analytics - Comparison with competing BI and analytics solutions |
| Sales Approach and Value Messaging | - Handling customer objections and positioning IBM solutions - Value-based selling for midmarket customers |
| IBM Business Analytics Portfolio Overview | - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) - Midmarket positioning and value proposition |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
B) IBM Cognos Express Connector and one of the user roles
C) IBM Cognos Express Administrator
D) IBM Cognos Express Administrator and an IBM Cognos Express Connector
2. A Midmarket customer has a requirement for reporting and budgeting. What connector would you offer?
A) IBM Cognos Express Performance Management Connector
B) IBM Cognos Express Business Intelligence Connector
C) IBM Cognos Express Business Intelligence Connector and IBM Cognos Express Performance Management Connector
D) IBM Cognos Express Connector
3. What are the 4 (four) trends shaping the way we live, work and interact?
A) Cloud. Mobile, Security, Data
B) Data. Security. Cloud. Social
C) Mobile, Social. Data. Storage
D) Social, Mobile, Data, Cloud
4. What is a common pain point for a Finance Department?
A) How do I improve performance, profitability and grow my business?
B) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
5. Your prospect said. "We don't have the resources or expertise in IT to implement this solution". How would you overcome the objection?
A) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, this may be a better fit for the enterprise solution.
B) Limited IT skills are required to install and maintain IBM Cognos Express. In addition. Partners can help with building trusted data and initial applications, the system can be owned and operated by a technical business user. Offer partner demos or a partner led try and buy.
C) Show value/cost of doing nothing. Start small, show immediate value, then grow. Use trial to demonstrate ease and value.
D) Look at total cost of ownership (entitlements, IT installation, configuration and programming)
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |


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