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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Engagement Administration | - Configuration and Setup
|
| Email Marketing | - Email Creation and Delivery
|
| Prospect Management | - Data Model and Segmentation
|
| Marketing Automation | - Engagement Programs
|
| Reporting and Analytics | - Performance Measurement
|
| Maintenance and Best Practices | - System Optimization
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
A) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
B) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
2. How many Engagement Programs can run at one time
A) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
C) Always 100
D) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
3. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
A) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
B) For all prospects who have already matched, no new actions will be applied.
C) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
D) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
4. How could LenoxSoft benefit from Engage Reports?
A) Sales Managers can receive desktop notifications for their teams' email activities.
B) Sales Managers can analyze lead information like prospect activity, scores, and grades.
C) Users can analyze the performance of their templated and non-templated emails.
D) Users can analyze form submission performance for the prospects they have emailed.
5. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
A) Refine scoring and grading models to only give the Sales team the most qualified leads.
B) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
C) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |


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