Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

A. Increase marketing spend on Content Syndication
B. Increase marketing spend on Tradeshows
C. Increase marketing spend on Live Events
D. Increase marketing spend on Webinars

Question 2

What can reduce bounce rates in email campaigns? (Choose two)

A. Optimizing subject lines for spam filters
B. Increasing A/B testing frequency
C. Removing invalid email addresses
D. Regularly updating recipient preferences

Question 3

A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A. Verify that the form is capturing the correct fields
B. Recommend that the global form in the design studio be created
C. As this is a program that captures new names, recommend that the event program be created in the Default workspace
D. Move the form in the Default workspace so it can be shared by different countries

Question 4

Which stakeholder is responsible for configuring integrations in Marketo?

A. IT Team Lead
B. Marketing Specialist
C. Data Analyst
D. Business Strategist

Question 5

During a system audit, you discover that multiple workflows are running simultaneously, leading to performance degradation.
What is the best course of action?

A. Increase system resources to handle the additional load
B. Disable all workflows temporarily and enable them one by one
C. Combine all workflows into a single batch process
D. Prioritize workflows based on business impact and reschedule others

Solutions: